Plain-English guides, honest pricing breakdowns, and tactical fixes for the people who run small org websites. Written for the head of school, the comms chair, the executive director, the solo SLP — not the agency that wants to bill you $15,000.
An honest line-by-line breakdown of what agencies, freelancers, DIY platforms, and managed services actually charge — and what you should be paying for what you actually need.
Finalsite vs Blackbaud vs custom vs managed service. Real pricing for independent K–8s under 300 students, and the size cutoff that actually matters.
Step-by-step 4-week playbook for moving a small org site off WordPress without losing Google rankings, broken links, or donor trust mid-cutover.
Twelve design and content patterns we love on small K–8 and preschool websites. What each does, why it works, and a built example to click through.
Skip the dashboard with 40 widgets. Five numbers tell you whether your school site is working — and a 10-minute monthly GA4 routine for non-technical heads of school.
The parent who built your site moved away. The board member who knew the WordPress password retired. Nobody can update the tuition page. Here's the playbook for getting your website back under control — in 30 days, without a panic spend.
We've migrated sites off all three. Here's what each platform is actually good at, what they cost over five years, and which one to pick if you have no developer on staff.
The pages, the forms, the legal pieces, the SEO basics. Print it, hand it to your board, audit your current site in 20 minutes.
We audited 20 cooperative preschool websites listed in PCPI directories. Here's what the good ones have, what the broken ones are missing, and the 12 pages every co-op site needs.
Most small nonprofit donation pages leak donors at four predictable spots. Fix all four and the same traffic will give you 20–40% more revenue without spending another dollar on ads.